Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media as real people and places. Studies demonstrate that people are "polite" to computers; that they treat computers with female voices differently than "male" ones; that large faces on a screen can invade our personal space; and that on-screen and real-life motion can provoke the same physical responses. Using everyday language to engage readers interested in psychology, communication, and computer technology, Reeves and Nass detail how this knowledge can help in designing a wide range of media.

Introduction The media equation Media and Manners Politeness Interpersonal distance Flattery Judging others and ourselves Media and Personality Personality of characters Personality of interfaces Imitating a personality Media and emotion Good versus bad Negativity Arousal Media and Social Roles Specialists Teammates Gender Voices Source orientation Media and Form Image size Fidelity Synchrony Motion Scene changes Subliminal images Final Words: 23 Conclusions about the media equation References Table of Contents provided by Publisher. All Rights Reserved.

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