This book is an up-to-date survey of current work on the audiences for different TV genres. It provides students and academics not only with an understanding of audience theories but also of the different methodologies used to research different types of audience.

1. Introduction
2. Beyond celebration: from local ecstasy to global risk
3. Some histories of the television cop series
4. Talking about television soap opera
5. From pleasure to risk: revisiting @@27@@television violence@@27@@
6. Two approaches to @@27@@documentary@@27@@
7. Cartoons: modality and methodology
8. Watching TV videos: Annie, Rocky and an audience of @@27@@one, two, or three@@27@@
9. Back to class and race: situation comedy
10. Foundations in encoding/decoding: current affairs and news
11. Conclusion: cult, talk and their audiences

John Tulloch is Professor at Brunel University, UK.

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