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The Basics : Business Communication(2005) 요약정보 및 구매

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지은이 Merrier
발행년도 2005-10-20
판수 3판
페이지 192
ISBN 9780538728843
도서상태 구매가능
판매가격 5,000원
포인트 0점
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  • The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning.
  • 1. Understanding the Communication Process. 2. Planning Written Business Messages. 3. Developing Business Messages. 4. Writing Positive and Neutral News Messages. 5. Writing Bad News Messages. 6. Writing Persuasive Messages. 7. Writing Employment and Special Messages. APPENDICES. A. Message Format Guidelines. B. Editing Symbols. C. Frequently Confused and Misused Words.
  • Dr. A.C. "Buddy" Krizan is professor emeritus in the College of Business and Public Affairs at Murray State University. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in 1977. He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals. Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, she?s gravitated toward collaborative, interdisciplinary research. Dr. Carol Larson Jones is a Professor in the Management and Human Resources Department at California State Polytechnic University, Pomona, in Pomona, California. Carol has been instrumental in developing innovative approaches for teaching communication skills and principles of management at the high school, community college, and university level for more than 25 years. Her current research, writing, and presentation areas include: international education, diversity in the workplace, women in development, internships, English-as-a-Second Language, and groupware. Carol has made presentations at numerous professional conferences and has published in many professional journals. She has traveled, studied, and worked overseas in China, Swaziland, Poland, Hong Kong, Vietnam, and various other European countries. Carol has also served in leadership positions for national, state, and local professional organizations and is currently the National Business Education Association President-Past President. --This text refers to an out of print or unavailable edition of this title.
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