The Language of Websites explores the ways in which websites use and present language. It covers many different types of web-based interaction, from buying online and auction sites, to search engines, email links and chatrooms, and also considers the structures of language online, such as audience interaction and how hypertext alters narrative structure This book offers students practical advice on how to build their own website and features a full glossary.

Introduction: Background To Language And The Web. What the Book is Not. Human Communication. Unit 1 Getting Really Wired. The Physical Context Of Websites. A Terrible Beauty is Born. How Personal Computers Began. Everything Within. The Origins of the Web. The March of Time. Developments in Web Design. Unit 2 Front Of House. Institutional Websites. Virtually There. Websites as Metaphorical Buildings. Basic Burger - Nothing on it. Developments in Web Graphics. Marking Territory. Web Address Names. Mapping Territory. Finding your Way Around. Unit 3 Boundaries. Real And Imagined. Personal Websites. How the Web Defeats Boundaries. Publishing for Everyone. Does the Language of Websites Exist? Doppelgnger: Your Web Personality. Unit 4 Streamers And Flashers. Sound And Video. Content On The Web. The Digital Revolution. It's Alive. Multi-Media Content. Narrative Enforcement. Popup Windows and Spam. Unit 5 Ready Or Not. Searching The Web. Indexes and Catalogues. Computers as Searchers. The Language of Dead Links. Comparing Search Engines. Advanced Searching and Boolean Logic. Unit 6 The Raw Materials of Web Writing. Two Languages of the Web. What you See is Not What you Get. Index of Terms. Bibliography

Mark Boardman is Head of Media at South Craven School, Keighley, Yorkshire, UK. He is an experienced teacher, having taught English A Level for many years, and is a senior examiner for AQA English Language. He also founded and runs The English Language List, an email discussion group for teachers of English Language.

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