1. Reading and Writing About Culture: The Case of Daytime Talk TV.
Visual Culture: Watching Daytime Talk TV.
Fieldwork: Listening to Viewers.
Checking out the Web.
William Bennett, "Announcing A Public Campaign Against Select Day-Time Television Talk Shows".
Vicki Abt and Leonard Mustazza, Coming Out After Oprah.
Donna Gaines, "How Jenny Jones Saved My Life. Why William Bennett is Wrong about Trash TV".
Ellen Willis, "Bring in the Noise".
Writing About the Culture of Daytime Talk TV.
Extending Your Investigations: TV Tabloid Journalism.
Conclusion.
Mining the Archives: Print Tabloids.
2. Generations.
Reading the Culture of Generations.
Gloria Naylor, "Kiswana Browne."
Dave Marsh, "Fortunate Son."
Lawrence Grossberg, "Youth and American Identity."
Donna Gaines, "Teenage Wasteland."
Thomas Hine, "Goths in Tomorrowland."
Making Sense of the Littleton Shootings: Two Views.
Thomas de Zengotita, "The Gunfire Dialogues: Notes on the Reality of Virtuality."
Jon Katz, "More Voices from the Hellmouth: Kids Talk about Rage."
Checking Out the Web.
Reading Websites.
Visual Culture: Representions of Youth Culture in Movies.
James Gilbert, "Juvenile Delinquency Films."
Fieldwork: Ethnographic Interviews.
Susan D. Craft, Daniel Cavicchi, and Charles Keil, "My Music."
Fieldwork Project.
Editing.
Writing an Introduction.
Mining the Archive: Life Magazine.
3. Schooling.
Reading the Culture of Schooling.
Theodore R. Sizer, "What High School Is."
Checking Out the Web.
Leon Botstein, "Let Teenagers Try Adulthood."
Mike Rose, "Crossing Boundaries."
Nicholas Lemann, "A Real Meritocracy."
Margaret J. Finders, "Note-passing: Struggles for Status."
Min-zhan Lu, "From Silence to Words: Writing as Struggle."
June Jordan, "Nobody Mean More to Me Than You and the Future Life of Willie Jordan."
Visual Culture: Picturing Schooldays.
Fieldwork: Classroom Observation.
Worth Anderson et al. Observations and Conclusions from "Cross-Curricular Underlife: A Collaborative Report on Ways with Academic Words."
Mining the Archive: Textbooks from the Past.
4. Images.
Reading Images.
Stuart and Elizabeth Ewen, "In the Shadow of the Image".
Arthur Asa Berger, "Sex as Symbol in Fashion Advertising," and "Analyzing Signs and Sign Systems".
Jean Kilbourne, "Beauty . . . and the Beast of Advertising".
Visual Essay: "It's a Woman Thing".
Checking out the Web.
Visual Essay: Public Health Messages.
Visual Essay: Rewriting the Image.
Visual Essay: "Period Styles: A Graphic History of Punctuation," Ellen Lupton and J. Abbott Miller.
Visual Essay: "The Look of the Page".
Mining the Archive: Advertising Through the Ages.
5. Style.
Reading Style.
Marjorie Garber, "Clothes Make the Man".
Wendy Chapkis, "Dress as Success: Joolz".
Checking Out the Web.
Prespectives: The Politics of Style.
Henry Louis Gates, Jr., "In the Kitchen".
bell hooks, "Straightening Our Hair".
John Molloy, "Dress for Success".
Dick Hebdige, "Style in Revolt: Revolting Style".
Visual Culture: Pumping Up.
Richard Leppert, "The Male Nude".
Field Work: Writing a Questionnaire.
Mining the Archives: Fashion in History.
6. Public Space.
Reading the Culture of Public Space.
Edward Abbey, "The First Morning" and "Labor Day".
Barry Lopez, "Borders".
John Fiske, "Shopping for Pleasure: Malls, Power, and Resistance".
Checking Out the Web.
Robyn Meredith, "Big Mall's Curfew Raises Questions of Rights and Bias".
Mike Davis, "Fortress Los Angeles: The Militarization of Urban Space".
Eva Sperling Cockcroft and Holly Barnet-Sanchez, "Signs from the Heart: California Chicano Murals".
Eric Liu, "Remember When Public Spaces Didn't Carry Brand Names?".
Visual Culture: Claiming Interpretive Space.
Field Work: Collaborating on an Observation of Public Space.
Mining the Archives: Take a Walking Tour.
7. Storytelling.
Reading the Culture of Storytelling.
Maxine Hong Kingston, "No Name Woman."
Jan Harold Brunvand, "'The Hook' and Other Teenage Horrors."
Checking Out the Web.
Stephen King, "Why We Crave Horror Movies."
Robert Warshow, "The Gangster as Tragic Hero."
Perspectives: Ally McBeal.
Karen Durbin, "Razor Thin, But Larger Than Life."
Andi Zeisler, "What's the Deal, McBeal?".
Elayne Rapping, "In Praise of Roseanne."
Ella Taylor, "TV Families: Three Generations of Packaged Dreams."
Visual Culture: Television Sitcoms.
Fieldwork: The Active Audience.
Henry Jenkins, "Television Fans."
Fieldwork Project.
Mining the Archive: Comic Strips and Comic Books.
8. Work.
Reading the Culture of Work.
Sandra Cisneros, "The First Job".
Perspectives: Downsizing the Workforce: Two Views.
Robert J. Samuelson, "Downsizing Isn't All That Heartless".
Manning Marable, "Fighting for a Decent Wage".
Barbara Ehrenreich, "Nickel-and-Dimed: On (not) Getting By in America".
Juliet Schor, "The Overworked American".
Arlie Russell Hochschild, "Work: the Great Escape".
Scott Adams, "The Dilbert Principle".
Checking Out the Web.
Visual Culture: Lewis Hine and the Social Uses of Photography.
Field Work: Reconstructing the Network of a Workplace.
James P. Spradley and Brenda J. Mann, "The Cocktail Waitress".
Fieldwork Project.
Mining the Archive: Sweatshop Fashion.
9. History.
Reading History.
Mary Gordon, "More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island."
Jamaica Kincaid, "Columbus in Chains."
Jane Tompkins. "'Indians,' Textualism, Morality, and the Problem of History."
Perspectives: Interpreting the Vietnam War.
George B. Tindall and David E. Shi, "The Tragedy of Vietnam."
Loren Baritz, "God's Country and American Know-How."
Checking Out the Web.
Le Ly Hayslip, "When Heaven and Earth Changed Places."
Wallace Terry, "Private First Class Reginald 'Malik' Edwards."
Kristin Ann Hass, "Making a Memory of War: Building the Vietnam Veterans Memorial."
Visual Culture: Photographing History.
Alan Trachtenberg, "Reading American Photographs."
Reading Photographs for History.
Visual Essay: Vietnam War.
Fieldwork: Oral History.
Mining the Archive: Local Museums and Historical Societies.
10. Multicultural America.
Reading Multicultural America.
Ishmael Reed, "America: The Multinational Society."
Alejandro Portes and Alex Stepick, "Miami: City on the Edge."
Gloria Anzaldua, "How to Tame a Wild Tongue."
Elaine H. Kim, "Home Is Where the 'Han' Is: A Korean-American Perspective on the Los Angeles Upheavals."
Mary Louise Pratt, "Arts of the Contact Zone."
Perspectives: The Hip-Hop Nation.
Neil Strauss, "A Land with Rhythm and Beats for All."
Toure, "In the End, Black Men Must Lead."
Case Study: English Only Legislation.
Proposition 63. California State Ballot, 1986.
Visual Culture: Language Policy.
Mining the Archive:The Old Immigration, 1840-1920.
Checking Out the Web.
Mining the Archive: The Old Immigration, 1840-1920.
Credits.
Index.
